Sales and Marketing
Sales and Marketing, Concentration (Management AAS)
Students selecting the Sales and Marketing concentration combine the technical sales and promotional related courses as a foundation for seeking middle to advanced positions in the sales and marketing field. Students will be required to complete sales presentations using appropriate techniques applying consultative and negotiation selling skills. Students will study and demonstrate effective sales techniques, plan and implement effective visual displays and presentations, and develop strong record keeping skills and management of accounts. Additional emphasis in computer skills, accounting, and technical writing provide students the needed edge for this competitive career.
An Associate of Applied Science degree is awarded to students successfully completing the program. Students entering autumn semester may complete the program in four semesters. Students entering spring should meet with advisor prior to selecting courses.
Sales and Marketing, Certificate of Applied Science
Students in the Sales and Marketing Certificate of Applied Science (CAS) program are trained in sales and supportive tasks relating to retail or wholesale organizations. They study the application of the latest counselor selling techniques to assist clients in meeting needs. The curriculum also involves marketing activities, bookkeeping functions, and merchandising skills.
Students are awarded a Certificate of Applied Science after successfully completing the program.
The Sales and Marketing CAS program satisfies the requirements for the first year of the Management degree, Sales and Marketing concentration (above). Students entering autumn semester may complete the program in two semesters. Students entering spring should meet with advisor prior to selecting courses.